Fantastic Sams Franchise Redesign Knocks Home Run
Clients are blown away when they visit our New Image Salon
The New Image Salon raises the bar of what customers expect when they visit a value salon by heightening and highlighting the services clients receive. Clients are very impressed by the level of service they receive, especially when they see the savings on their bill.
Fantastic Sams Region Director Lisa Counts says the effect is even more impressive when longtime clients pay their first visit to a New Image Salon. She recounts a particular experience with a franchise owner’s relocation from an older-style salon to a New Image Salon up the road.
“We closed one day in the old salon and opened the next day in the new salon,” Lisa says. “Watching those guests who were current customers come in, the way their body posture changed. It feels like a high-end salon, and, quite surprisingly, it’s still an affordable haircut.”
Time and again, our New Image Salon turns heads, drives up revenues and improves client experiences. Here are a few ways you can benefit from owning a New Image Salon.
Improved guest experience leads to repeat business
Fantastic Sams franchise salons boast a repeat customer rate of 79%. They come back time and again for our signature, full-service salon experience — complete with trendy hairstyles and the latest in color services.
The New Image Salon doesn’t look like a value salon, and clients recognize that. Stylists respond, as well, and the combined result is an elevated salon experience. We’re creating a new space in the salon market — the premium plus category.
Salon design places upsell opportunities front and center
One of the secrets of the New Image Salon design is that it places high-margin products and valuable upsell options in the heart of the action. Whether it’s requesting a hip, vibrant color or simply buying quality salon products to maintain a new ’do, these options are a huge part of the New Image experience, which starts at the door.
Attractive shelves filled with our Fantastic line of products greet customers when they walk in and are nearby when they take their seats with the stylists. Situated near the center of the salon, a vibrant red Color Bar invites clients to inquire about color services.
Combined, product placement and the Color Bar invite moments of opportunity in which stylists can upsell clients and recommend products, services and techniques. The New Image Salon improves your employees’ ability to deliver valuable services to an eager clientele.
The New Image Salon is affordable to build with high-end results
Getting into the $75 billion beauty industry with a Fantastic Sams salon franchise is quite affordable, with total startup costs ranging from $145,362 to $317,006. In fact, many potential franchisees are impressed that we keep construction and opening costs so relatively low, in spite of the New Image Salon’s high-end look and feel.
We’ve worked hard to keep salon costs low so that you can pass those savings on to your clients. Since 1974, we’ve been the premier value salon, and if you’ve not visited a Fantastic Sams lately, now is a great time to take another look.
Learn more about the Fantastic Sams franchise opportunity
You can start your new Fantastic Sams career or diversify your investment portfolio with your own salon — a remarkably affordable business opportunity with an initial investment beginning at just over $145,000.