Fantastic Sams Salon Franchise Celebrating Unprecedented Brand Momentum
New Image salon is at the heart of attracting new customers and new franchise owners
It’s a great time to own a Fantastic Sams, the iconic hair salon franchise that has been the pioneer of no-wait, full-service family salons for more than 40 years. Just ask National Sales Director Jay Capperella, who is thrilled the company is in the midst of a period of double-digit growth.
“Dessange of Paris purchased us in 2012 and our growth has been extraordinary since they purchased us,” Jay says. “To put that in perspective, we’ve had 15% year-over-year franchise sales growth, which in franchising is unheard of.”
Since 1976, Fantastic Sams has been a leader in the value salon space, with nearly 1,100 franchise locations in communities across the United States. Unlike discount haircut and budget salons , Fantastic Sams offers a full range of salon services, including haircuts and trend-right styles, color services and waxing, which helps generate higher tickets and profit margins. With initial investments beginning at just $150,362, Fantastic Sams is a remarkably affordable way to enter the $75 billion hair care industry.
New Image salon designs are meeting objectives, exceeding expectations
Dessange Paris is an internationally recognized brand – the benchmark of luxury salon and spa services and products –, and Fantastic Sams is reaping the benefits of becoming a part of the Dessange family. Jay credits Dessange with revitalizing the Fantastic Sams brand, beginning with the focus on the innovative New Image salon design, the company’s first major update in more than a decade.
Featuring new, sleek fixtures and a cool, ultra-modern white, gray and red palette, Fantastic Sams rolled out the New Image salon last year. The refresh included a new logo and state-of-the-art color bar, where stylists educate customers about hair color products — a vital moment where upselling becomes the goal. So far, the New Image salon is exceeding all expectations.
“The objective was to turn a legacy brand into a new and exciting, futuristic brand, tapping into beauty first. The results of that will be long-term wealth and equity for franchise owners,” Jay says. “The proof is in the conversations as you talk to New Image salon franchisees. They’re ramping up their businesses far more quickly than our legacy owners, because of all the detailed operational initiatives that have been put into place.”
Fantastic Sams salon franchise gains relevance and traction in competitive market
Hair salon franchises are a hot investment right now, as entrepreneurs wary of a soft economy are seeking potentially lucrative businesses that weather financial crises well. With hair salons, the business is deceptively intuitive, according to Jay, who notes Fantastic Sams has found relevance in the crowded space, where the overall business model is straightforward.
“You cut hair. People sign in, they get their hair cut and colored, and then they leave,” Jay says. “But what we’ve done is to introduce style and beauty back in the value space.”
With a renewed focus on the full-service salon experience, Fantastic Sams is reengineering the hair salon industry while providing a service that’s in high demand. Customers are seeking more value for their dollars, and at Fantastic Sams, they’re finding affordable hair care for the whole family without sacrificing that high-end salon experience.
Industry-leading financing options spur multi-unit developments
With three-, five- and 10-unit franchise agreements available, Fantastic Sams is a remarkable opportunity to grow a huge business network with a remarkably small per-unit investment. To help new entrepreneurs even further, though, we’ve partnered with Bancorp to provide an innovative and affordable financing option that cuts through much of the hassle of obtaining loans to start a new business.
This relationship is not a marketing agreement to drive franchisees to a bank. It’s a real, strategic alliance that allows new franchisees to tap a low-cost loan while not becoming mired in an endless sea of paperwork, cutting down the time and expense of securing and opening a new business venture.
“It allows franchisees to competently apply for multiple franchise units stretched over time without breaking their wallets,” Jay says. “This is huge.”
A major benefit of the program is that the new Fantastic Sams salon franchise owner can apply for funding while also signing the license agreement. That means moving on to site selection and lease negotiations while the financing application is being processed. Rather than going back and forth between a bank or outside lender, the Fantastic Sams corporate team is working on the new salon, cutting down the time between signing the agreement and grand opening.