How Does Fantastic Sams Compete?
No other salon franchise offers the same salon services, our salon experience, or at the same price
With our decades of experience in the salon business, we’ve created the perfect business model to meet the needs of every man, woman and child who comes to our salons, and we’ve done it in a way that means revenue potential for franchisees. Our customer care, range of services, affordability and attention to detail give us a unique niche in the marketplace.
The New Image Salon raises the bar. Consider the types of customers who come to salons seeking haircuts and services.
When a woman gets her hair done in a salon, she expects certain niceties — a scalp massage while she’s being shampooed and a cup of coffee, perhaps, or a bottled water. She also expects an end result that looks so good she makes sure to go somewhere immediately afterward so people can see her hair and maybe compliment her.
She’ll find all that at Fantastic Sams.
Our salons also meet the expectations men have when they get their hair cut. The average male customer wants to walk in with no appointment, sit down in the chair and be cut and styled right away. He wants someone to recommend the right products for his hair so he can keep the same good look until his next cut. The F|S Men line of products is just what your stylist ordered.
When mothers and fathers bring their kids to Fantastic Sams, they’re expecting prompt attention. After all, kids don’t always do well sitting still for long periods of time. With Fantastic Sams, customers don’t have to wait long for a skilled stylist to give their children haircuts and trims.
“We try to make sure Fantastic Sams is a little different, not only because we’re a one-stop shop but because of the level of service we offer,” says Linda Chadwick, CEO. “In our perfect world, a client should leave with a cut, color, blow-dry and a product.”
The New Image Salon puts all of our services and products on display from the moment customers arrive. The sleek, modern interiors showcase all of our salon service areas, while the Color Bar and product display cases invite customers to browse our products while they consider the services they’re seeking. No other salon in the value space offers the salon experience at our quality of care and value price to a wider audience than Fantastic Sams.
“Sport Clips caters to men. Great Clips focuses on cuts. Supercuts focuses on cuts and does a little bit of color, but it doesn’t match our offerings,” says Jerry Dalzell, a franchisee with nine Fantastic Sams in Las Vegas. “We are full-service. We do cuts, color, highlights, waxing, and we cleanse your hair before we cut it. We give customers an experience. The shampooing is part of that. If you are not cleansing someone’s hair, feeling their hair and taking a look at it, how can you recommend the right product? That’s part of the consultation. We talk to you about your cut and what you did last, as well as what you would like. Then, once we have shampooed your hair and understand its condition, we can tell you: ‘Based on what you told me, this is the product I’m going to use in your hair, and this is what it is going to do for you. You’ll be able to feel the difference.’”
How does Fantastic Sams stand out among the best hair salon franchises?
For customers, our commitment to customer care and premium service at an affordable price, coupled with the ultimate in convenience salons, is a big draw. Our CEO Linda Chadwick understands the importance of the salon experience.
“When I spend $15, $16, or $17 on a haircut, I want someone to ask me what I want,” she says. “I want a good shampoo. I want to have a really good experience. It’s still a great value. I don’t want to pay $75 or $100 for a haircut, but when I walk out, I want to feel I got a little bit more.”
It’s convenience. Customers don’t want to have to go somewhere else to get their facial waxing done. They don’t want to go one place for an inexpensive cut and then have to figure out how to get highlights or a root touch-up. Fantastic Sams offers all of that in one place.
For franchisees, Fantastic Sams offers a low entry cost, with a typical initial investment of $185,000; a chance to start out as an entrepreneur with one salon that can scale quickly into a multi-unit operation; an incredible system of support and training; and perks like a fixed royalty fee of $340-$400 per week. As sales increase, royalties do not — so increasing the top-line sales improves the bottom line more quickly than other franchise concepts. Franchisees keep more of what they earn.
“I like the fact that Fantastic Sams has a flat royalty fee and not a percentage-based fee,” says LaRonda Hunter of Ft. Worth, Texas, who owns four salons. “All the other franchises I researched were based on percentage. I started out with the goal of being successful, so I wanted there to be a point where I could start making money and not have to give it to the franchisor. That was a big factor for me. It’s proven to be advantageous. I’m not a wealthy person, but I had enough money up front for the franchise fee and down payment on a loan. I had good credit. I think it’s important to know you don’t have to be rich to start a Fantastic Sams.”
With nearly 1,100 locations across the country, a 40-year history in the salon franchise business and a solid position in a very stable, $75-billion-a-year industry, Fantastic Sams has much to offer both new investors and seasoned entrepreneurs.
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