What Services and Products Do We Provide?
Services, products create additional revenue streams for franchisees
Long known for providing affordable haircuts and a full menu of salon services, Fantastic Sams is a great convenience to our customers to be able to get a cut, color and eyebrow waxing all in one visit — and it also is beneficial to our franchisees. Today, those services are delivered in a modern, sleek salon that evokes a European salon experience.
By providing more than just haircutting, Fantastic Sams franchisees develop multiple streams of revenue. A full menu of services and a complete product line developed exclusively for Fantastic Sams encourages stylists to upsell. In the New Image Salon, the first upsell is most often color, thanks to the Color Bar.
“Color is the No. 1 upsell,” says Michael Kuryllo, a multi-unit franchisee in Southern California. “We have higher margins on color. We’re pushing to get color up to 30% of our sales. If a stylist wants to make more money, they are doing color. The best part for them is that color takes time to set, and while that is happening, you can be doing another haircut and selling more hair-care products.”
When they provide excellent service and product recommendations, stylists create customer loyalty and help ensure the store becomes more profitable.
“Women who color their hair are more likely to change their doctor than change their hairdresser,” says Susan Peace, Senior Director of Retail Beauty Products. “The power of the brand is what makes us unique.”
When your stylists gain customer confidence, the customer is likely to stay with your salon for a long time. That’s the easiest way for your business to grow; find new customers while you keep the customers you already have. And the easiest way to increase your revenues is through product lines and higher-margin services.
We are committed to helping our franchisees boost their revenues by offering simple and flexible ways to increase their bottom lines.
The exclusive Fantastic Sams product line for our hair cut franchises
Our goal is for every client to walk out the door with a Fantastic Sams product.
The exclusive Fantastic Sams product line is comparable to familiar brands in the same price range on the market. Our products are designed to help customers maintain their styles and recreate that salon-day feeling between visits. The stylists love being able to earn extra money (they keep a small percentage of each sale as commission), and the franchisee benefits every time the cash register rings up a higher ticket. With a goal of earning 10% of gross revenues from products, many franchisees find that with proper training, their stylists regularly exceed that goal and boost revenues in the process.
“When you educate your clients about what you are using on their hair, and you educate them about how they can use a Fantastic Sams product to recreate their hairstyle at home, it allows them to keep their hair looking great longer between visits. That builds loyalty,” says franchisee Marilyn Tokatly, who runs six salons in California.
“The stylists who sell the most products are also the ones that get the most customer requests for their service, because they are going above and beyond what the average stylist offers,” she says. “It’s also an opportunity for the stylist to earn more. I pay people well to educate customers and recommend products to them.”
In addition, salons don’t have to stockpile product and inventory — typically less than $5,000 worth — because the product turns quickly, about 10-12 times a year.
Our Fantastic Hair Products line is formulated to help customers with individual hairstyling needs. Some want to keep their color fresh between touch-ups. Others need volume or strength. Many clients fight dry or brittle hair. And everyone needs to get rid of product and mineral buildup from time to time. We offer affordable solutions for all of those issues, as well as an exclusive hair-care line for men. Here’s a closer look at our Fantastic and F|S Men product lines:
The Color Protect regimen — which includes shampoo, conditioner, leave-in conditioner and a conditioning masque — protects color-treated hair from fading and offers extra protection from harmful UV rays.
The Moisturizing regimen rehydrates and strengthens dry or brittle hair. The shampoo, conditioner, leave-in conditioner and conditioning masque are infused with silk protein and jojoba oil to strengthen hair and moisturize the scalp.
The Volumizing regimen is formulated with honey for increased moisture and shine. It adds body and volume to fine hair by increasing the density of each hair strand. The line includes shampoo, conditioner, root lifter and potion.
Clarifying Shampoo is recommended once a week for all guests, especially those who use styling products. It’s a triple-chelating shampoo that gently removes styling product buildup, chlorine and hard-water minerals.
F|S for Men includes two-in-one shampoo and conditioner (Tea Tree shampoo and conditioner soothes irritated skin with aloe and tea tree oil while leaving hair looking healthy and shiny), styling wax, gel and Styling Cement.
Our complete line of styling and finishing products are designed to provide identical levels of sculpting, hold and body a customer expects after a salon styling, and our stylists are effective demonstrators of how to use and apply these products. The Fantastic and F|S Men lines include gels, pomade, mousse, Molding Mud, Nourishing Serum with Argan Oil, Curl Defining Crème, Thermal Guard and Shaping Spray.
Each of our lines has enhanced ingredients to improve effectiveness, including FantasticComplex™, our special complex comprised of pro-vitamins, soy protein and silicone. Fantastic Hair Products use soy protein to penetrate the hair and add strength, while pro-vitamin B-5 and panthenol condition it. Silicone protects the hair shaft during heat styling, while restoring moisture balance and manageability.
We also carry national products like TIGI and Redken. Learn more about the Fantastic Sams opportunity by clicking the button below.