Fantastic Sams Franchise Owners Embrace New Image Salon
Owners across America are upgrading the salon look and guest experience with chic, modern salon design
The verdict is in, and the ultra-modern Fantastic Sams New Image Salon is winning customers and attracting a new generation of loyal salon clients. Thanks to our renewed focus on guest experience, we’re the salon of choice for men, women and families looking for fantastic service for a great value.
For more than 40 years, Fantastic Sams has led the hair salon franchise industry, a core component in the $75 billion hair care market. With the introduction of our New Image Salon design, customers are rediscovering our innovative brand, and franchise owners are attracting new generations of salon customers.
Our state-of-the-art New Image Salon is just one of many factors driving unprecedented brand momentum, and as existing salon owners can attest, the ultra-modern, sleek new salon concept is attracting praise from existing clients and bringing new visitors through the doors every day.
Modern look draws in new generations of loyal salon guests
The New Image Salon experience begins outside, before guests step through the doors. A new, sleek logo and signage adorn the exteriors of our new design. Modern cabinetry and fixtures, as well as a cool, black-white-and-red color scheme greets each guest.
Even customers wandering by are taking notice. Just ask Scott Brown, a multi-unit owner in the Sarasota, Florida, area who recently began upgrading his Fantastic Sams locations. Scott has seen a bump in new guests, many of whom wander in after noticing the salon for the first time.
“We’re already experiencing new business and revenues,” says Scott, who just rolled out the design a couple of months ago. “The Sarasota salon, which is a 21-chair salon, the largest in the country, is experiencing significant increases.”
New Image Salon inspires existing franchisees to upgrade
Scott isn’t the only salon owner who has upgraded. Many of our salon owners are taking advantage of competitive financing in order to bring the New Image Salon experience to their clientele.
“The basic feeling of our New Image Salon is that it is a modern, sleek salon with an iconic look that separates us from the competition,” says Jay Caparella, National Director of Sales for Fantastic Sams. “The New Image Salon will really carry us forward into the 21st Century.”
The key to the new design’s success is a renewed focus on product sales and upselling services, such as hair color. To that end, visitors are greeted by an attractive display wall stocked with our latest hair products. Inside the styling area itself, a bright red color bar highlights one of our most profitable services: hair color.
When greeted by these innovative design elements, guests naturally inquire about the services and products offered, providing stylists with the opportunity to educate customers about products and to encourage them to try out a new hairstyle or color, growing sales and increasing profits.
Learn more about the Fantastic Sams hair franchise opportunity
Opening your full-service, no-appointment Fantastic Sams is a remarkably affordable way to enter the $75 billion hair care industry. With an initial investment beginning at just $150,362, and with 3-, 5-, and 10-pack agreements available, you can join hundreds of owners like Scott in this potentially lucrative growth industry.