Who Are My Clients and How Do I Obtain Them?
At Fantastic Sams, we offer convenience and quality to the whole family. Our simple, but effective business model and our marketing expertise help you build your client base quickly.
Anyone Can Be a Fantastic Sams Client!
Fantastic Sams’ core demographic is families. We make it convenient for clients to receive affordable, quality salon care while they’re busy doing other things. Our full-service model gives us an edge over the haircut-only shops that fall into this category. And with our modern New Image salon design, clients can receive the services they’re looking for in an environment that mirrors upscale brands.
Building Your Client Base
The Fantastic Sams marketing team will support our franchisees by providing marketing resources to promote and strengthen the Fantastic Sams brand at the salon level. We will provide the necessary assets, such as traditional media, creative, promotion, social media and recruitment to guide the franchisee to build their own Fantastic Sams brand story in their community. We work to develop marketing plans that grow your salon business through our marketing resources and tools such as Marketing in a Box and the Recruitment Ramp Up Resource. — says Robin Yanucci, Director of Brand and Field Marketing”