Sam Ross revolutionized the hair salon. Now, Fantastic Sams is doing it again.
In 1974, Sam Ross transformed the haircut industry when he brought the no-appointment, no-wait experience of a barbershop to the full-service hair salon. In shopping malls, strip centers and neighborhoods across the country, Sam’s idea took hold as millions of visitors flocked to Fantastic Sams for haircuts.
Now, after 40 years and almost 1,110 locations, Fantastic Sams is revolutionizing the haircut again with our New Image Salon, which delivers customers a high-end salon experience for a value price.
The New Image Salon design incorporates ultra-modern fixtures and lighting in a cool white, red and gray palette that showcases our Color Bar, a sleek station that lets each and every customer know we’re about far more than just a haircut. Fantastic Sams franchise owners who’ve rolled out the new concept have reported record-setting salon revenues and droves of new customers. The New Image Salon is even capturing the coveted 18- to 34-year-old millennial generation, which will continue to propel our brand’s unprecedented momentum in the $75 billion hair care industry.
An iconic brand for an iconic company
Fantastic Sams is one of the most iconic names in American hair salons, and in 2012, we became a part of Dessange International, the premium-luxury European salon chain. The core of what we do and who we are remains the same, but with Dessange International, Fantastic Sams has entered an unprecedented period of growth. Our year-over-year franchise sales are on track to increase as much as fivefold in 2016 and beyond.