No appointments necessary: Now is the time for these game-changing salon trendsMarch 18, 2019
We’re the oldest unisex salon franchise, but we’re still relevant today because we keep up with the evolving beauty industry
The beauty industry is immortal. The ageless entity has stood the test of time; new trends and technologies only propel the industry into the future. From Farrah Fawcett’s feathered cut of the ’70s to Jennifer Aniston’s iconic “Rachel” of the ’90s, unique hairstyles can define a decade. As time evolves, customers clamor for changing trends. Meanwhile, the need to get a haircut always remains. Perhaps that’s why the beauty industry is a $75 billion business.
Styles come and go, but Fantastic Sams salon franchise is a constant force in the ever-shifting beauty industry. It is one of the oldest franchised unisex salons in North America, revolutionizing the hair salon industry in the 1970s when it introduced a no-appointment-necessary experience. Now, as men visit salons more often and as clients check availability on apps before heading out the door, Fantastic Sams is more relevant than ever. We’ve kept up with evolving trends, along with customers’ dependency on their stylists for product recommendations.
Booking Technology: Fantastic Sams Takes It to the Next Level!
One of the biggest up-and-coming trends within the salon industry is the use of technology to book appointments. Nowadays, customers who want to avoid making small talk with a receptionist can visit a website to schedule their appointments. They don’t need to check their calendar before leaving the salon to frantically schedule their next visit; they can simply go online at their earliest convenience and do it themselves. With this technology trend, where does Fantastic Sams fit in?
The “walk-ins welcome” model is the basis of Fantastic Sams. Busy guests can come in for a haircut at their leisure in between errands or on a casual day off. They can schedule the haircut around their day, not the other way around. Still, many customers, especially repeat visitors, want to make sure their favorite stylist is available when they come in. They can do so by visiting the Fantastic Sams Online Checkin site or app. Not all locations have this option, but either way, all salons benefit from the no-appointments-necessary system.
More Men, More Often: Welcome to Fantastic Sams!
Men are visiting beauty salons more frequently, and the trend looks like it’s on an upward spiral. They need to sit in their favorite stylists’ chairs quite often if they want to keep their hair stylish and tidy. According to a report by Statista, an international market research portal, the global male grooming market is estimated to be worth nearly $30 billion by 2024. The report also indicates that men have begun to spend more money on male-specific toiletries than on shaving products. Men are investing more and more in their looks, and Fantastic Sams is already on top of the trend.
The family-friendly atmosphere at our salon franchises is inviting to men, women and children. Couples can get their hair cut together. A man in a hurry can pop in for a quick haircut, or even just a beard or mustache trim, while he is out and about running errands. Fantastic Sams already caters to men on the go. And, since stylists receive frequent training about the latest haircut techniques and products, they are able to recommend Fantastic Sams’ line of men’s hair care products to their clients. Our product line helps stylists earn more from a commission on the sales and also create an additional stream of revenue for salon franchise owners.
Paying Attention to Product Ingredients: Fantastic Sams Has It Covered!
Now more than ever people are thinking about what they’re putting on their heads when they wash and style their hair, and this thought process goes far beyond what makes them look good. Are the ingredients harmful to their health? To the environment? Fantastic Sams offers hair care products that match customer’s unique needs, and stylists are trained to make recommendations.
Our salon franchise stylists are trained to know the latest trends customers want to follow for their tresses. For example, using oils, specifically argan oil, in hair care is a popular concept that is gaining more traction. Stylists can suggest curious customers try the Fantastic Sams’ Nourishing Serum, which adds moisture and shine while fighting off frizz. For clients battling burnout from heat tools (or dealing with a mess from humidity), keratin is king. Stylists can recommend they try Fantastic Sams’ Smoothing Keratin Treatment. Sulfates, which are in most shampoos, have long been a topic of discussion. Sulfates’ ability to remove dirt and grime also allows them to strip hair of its natural oils. Stylists can direct customers who are concerned about sulfates to use Fantastic Sams’ Violet Sulfate-Free Shampoo, which cleanses hair while maintaining moisture.
Stylists have plenty of opportunities to upsell services and products that help clients look and feel their best, and help franchisees boost the bottom line. Fantastic Sams’ educators keep stylists up-to-date on the latest in hair care so stylists can feel confident making recommendations. Meanwhile, salon franchise owners can focus on running the business.
Each Fantastic Sams salon is a one-stop shop for customers interested in trying out the latest hair care trends. New products, up-to-date technology, and a welcoming environment will always entice customers; but the business model is built in such a way that it easily adapts to changing trends. Fantastic Sams is always in style.
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