Where We’re Headed in the Next 5 Years

At FS Cut & Color, we’re in the middle of an exciting transformation. Formerly known as Fantastic Sams for 50 years, we’ve spent the last few years reimagining what our brand can be. Not just for today’s salon guests, but for the future of our franchise network. As we look ahead, our vision is clear: evolve, elevate, and expand showcasing affordable luxury salons that do it all haircut and color.

A New Look, A Sharper Focus

Our rebranding from Fantastic Sams to FS Cut & Color reflects more than just a name change. It’s a refreshed identity designed to meet the modern salon experience. With an emphasis on style, quality, and luxury, FS Cut & Color represents our commitment to staying competitive and leading in a fast-changing industry.

To support this evolution, we’ve invested in updating our brand guide and marketing efforts that brings consistency and polish to everything from in-salon signage to digital marketing. We’re focused on helping our franchisees present a unified, upscale image that resonates with today’s customers.

Modern Marketing That Drives Results

A key part of our five-year vision is ensuring franchisees have the tools to market their salons effectively across all channels. That’s why we’ve added new model imagery to our Marketing Hub showcasing diverse, on-trend styles to represent the full spectrum of our clientele.

We’ve also developed fresh grand opening creative, updated print materials, and in-salon displays to help franchisees launch strong and maintain a professional look in every customer interaction. On the digital front, these assets can also be used in local advertising, social media campaigns, and email marketing efforts.

And most exciting of all a brand new FS Cut & Color commercial is now in circulation and digital efforts to help boost awareness and reinforce our modern brand across multiple platforms.

Empowering Our Team and Franchisees Through Training

People are at the heart of every great salon and in the next five years, our focus on training and support will only grow stronger. We’ve expanded our efforts to better equip both franchisees and stylists and our corporate team through hands-on education, virtual sessions, and on-demand resources.

Whether it’s learning the latest color technique or understanding how to run a profitable business, our training programs, educators, and regional directors are established to create confident owners and skilled, motivated teams.

Looking Ahead

As we continue to expand into new markets and refine our brand, our mission remains the same: to provide high-quality, affordable luxury salon services while empowering franchisees to thrive.

With this rebranding, enhanced marketing, and deeper training support, FS Cut & Color is poised for bold, sustainable growth in the years to come. We’re building a brand with staying power and we’re looking for franchise partners who are ready to grow with us.

Ready to Join the Next Generation of FS?

If you’re inspired by where FS Cut & Color is headed, now is the time to get involved. Click here to learn more about franchise opportunities and become part of our next chapter.